Case Study: L'Oréal Professionnel achieves increased compliance and sales with Augment

How L’Oréal Professional Empowers its European Sales Team

L'Oréal Professionnel, the professional division of the global beauty leader L'Oréal, needed a way for its European sales force to present consistent, country-specific merchandising to salon owners and to help clients visualize display stands for hair color and care products in real spaces.

They implemented Augment’s AR solution so reps can select 3D, life-size models of merchandising and place them directly in salons. Today 1,700 L'Oréal sales representatives use the tool to deliver a more engaging, realistic experience that improves merchandising compliance and boosts sales.

L’Oreal