Case Study: Siemens Healthineers achieves deeper tradeshow engagement and clearer AR product demonstrations with Augment

Demonstrating a complex Product at Tradeshows

Siemens, a 165‑year‑old industrial and engineering company, faced a tradeshow challenge: its highly technical magnetic valves and engineering details were difficult to convey through static displays and printed marketing materials, limiting visitors' understanding of product features.

Siemens added augmented reality to its brochures using the AUGMENT app, letting attendees scan print materials to view true‑to‑size, interactive 3D simulations of valve components. The AR demonstrations increased visitor engagement at tradeshows and delivered a deeper, more accessible appreciation of the product’s technical qualities.

Siemens Healthineers