Case Study: Coca-Cola Hellenic boosts in-store POS sales with Augment

Coca-Cola boosts in-store POS sales across 28 countries with Augment

The customer, Coca-Cola Hellenic Bottling Company (HBC), a major Coca-Cola bottler, faced a challenge where its field sales teams relied on 2D images in presentations to sell point-of-sale materials. This created uncertainty for retail buyers, who had difficulty visualizing the ideal placement for equipment. To address this, they turned to the vendor, Augment, and its augmented reality platform.

Augment provided a solution using its AR Viewer to create realistic simulations of product placements in the retail environment. This allowed Coca-Cola HBC's sales reps to visually demonstrate where equipment would best fit, leading to more informed buyer decisions. The implementation helped the company close deals more efficiently, secure prime retail space, reduce warehouse requirements, and facilitate pre-selling, ultimately driving sales growth.

Coca-Cola