Case Study: Leading Mobile Company grows loyalty and engagement with Augeo

Leading Mobile Company - Customer Case Study

Leading Mobile Company, a leading American prepaid, no-contract mobile phone provider serving more than 25 million subscribers across 11 brands, wanted to grow its subscriber base while strengthening loyalty among existing customers. Its prior loyalty program was not scalable, drove only short-term economic value, and had limited outbound marketing support, making enrollments and sustained engagement difficult. Augeo helped address this challenge with a custom consumer loyalty program.

Augeo launched a point-earning and burning rewards program with value-add content and a gamified experience, then continued supporting it with ongoing creative marketing and engagement strategies across multiple brands. The program encouraged actions like auto-refill sign-ups, social sharing, game play, and service plan purchases, helping grow the user base from 100,000 to 1 million in the first year, achieve an 18% average monthly engagement rate, and reach 3 million+ members and 10 million+ subscribers overall.