Case Study: Leading Flooring Company boosts sales with Augeo's Edge Reward loyalty platform

A go-to-market retail loyalty strategy grows sales

Leading Flooring Company worked with Augeo to address a key go-to-market challenge: increasing sales and attracting top flooring retailers, even those aligned with other groups. Augeo built Edge Reward, a loyalty platform designed to incentivize retailers to work more closely with the client through a mutually beneficial channel loyalty program.

Augeo’s solution included reserved access to new products, upgraded rewards, and multi-tiered reward levels that encouraged partner engagement and stronger consumer shopping experiences. The program delivered measurable gains, including a 15.1% lift in promoted carpet sales, a 22% increase in floor sales during promotion periods, and $18.4M in total sales over a six-week promotional window versus $16M without promotion; 76% of participants also said they directed customers to products because of the promotion.