Case Study: West Virginia University Healthcare achieves a successful brand transition with Auge+Gray+Drake

West Virginia University Healthcare launches new brand identity in April 2013 with Auge+Gray+Drake

The customer, West Virginia University Healthcare, required a rebranding effort to better align its identity with its university affiliation and to improve community awareness of its advancements. The vendor, Auge+Gray+Drake, was hired to manage this initiative, which involved developing a new brand strategy and a full brand transition communications plan.

Auge+Gray+Drake conducted in-depth stakeholder interviews and commissioned brand perception research to build the new brand platform. The vendor developed a new visual identity, creative messaging, and a marketing campaign, culminating in a successful internal and external launch of the new brand in April 2013. This process provided the clarity and consensus needed to effectively inform the community and achieve the university's goals.

West Virginia University Healthcare