Case Study: University of Charleston refreshes recruitment branding with Auge+Gray+Drake

University of Charleston refreshes recruitment materials for 2015-2016 with Auge+Gray+Drake

The University of Charleston partnered with Auge+Gray+Drake to undertake a comprehensive rebranding of its recruitment materials. The challenge was to develop a new, cohesive brand strategy and marketing campaign to effectively reach prospective students and achieve the university's enrollment goals.

Auge+Gray+Drake conducted extensive research and analysis to inform the new strategy. They developed a fresh brand voice, visual identity, and messaging platform, which were applied across a wide range of materials including TV spots, printed view books, digital applications, and more. The vendor also provided a full communications and media plan, complete with a master calendar to track the campaign's execution. Auge+Gray+Drake continues to collaborate with the university to monitor and measure the success of the ongoing plan.

University of Charleston