Case Study: Handelsblatt achieves scalable AI audio publishing with AudioStack

Handelsblatt x AudioStack redefining news publishing with AI audio

Handelsblatt Media Group, a premier German business and financial news publisher, sought to reach its audience across more channels and drive new revenue by creating high-quality audio versions of its articles and podcasts. They partnered with AudioStack to overcome the challenge of scaling this audio production without sacrificing the quality and timeliness expected of their brand.

Using AudioStack's AI-powered audio production and voice synthesis technology, Handelsblatt automatically generates over 100 lifelike audio articles daily and a voice-cloned podcast. This integration into their editorial workflow has resulted in 150,000 weekly listeners and created new, monetizable inventory through gated app content and ad-supported articles. AudioStack provided a stable, scalable solution that allowed Handelsblatt to react quickly to news events and add significant value for its readers.

Handelsblatt

Stefan Schneider

Senior Project Manager Digital Products