Case Study: Oetinger creates personalized AI birthday songs for kids with AudioStack

Oetinger - Customer Case Study

Oetinger, a major German children's book publisher, faced the challenge of driving digital innovation to engage young readers. They sought to leverage their beloved characters, like Die Olchis, in new formats while balancing creativity with monetization. Their objective was to build an interactive platform for creating personalized audio birthday messages, which led them to partner with vendor AudioStack and its AI audio production services.

AudioStack implemented its AI-powered production API to generate personalized, broadcast-quality audio messages and original songs at scale. The solution involved dynamic audio templating, voice synthesis of a recognizable narrator, and seamless API integration. This partnership resulted in the successful launch of the Giggly.kids platform, which now produces hyper-personalized songs daily for less than the cost of a birthday card. The project was completed in just six months, generating positive press and delighting both children and parents.

Oetinger

Thorsten Höge

Director of Digital and Audio Strategy