Case Study: PRISA accelerates audio ad creation with AudioStack

PRISA x AudioStack Transforming audio sales with AI in Spain

PRISA, one of the largest media networks in the Spanish-speaking world, faced significant challenges in its audio sales process. Its teams struggled with long lead times to create demo ads for prospective advertisers due to a lack of production expertise and overstretched creative resources. To empower its sales teams and overcome these production bottlenecks, PRISA partnered with AudioStack and its AI audio infrastructure.

Using AudioStack, PRISA's sales teams can now autonomously create high-quality, multilingual demo ads from a text prompt in seconds. This solution dramatically accelerated sales workflows, increased pitch success, and transformed audio advertising at scale. The partnership, supported by AudioStack's change management, has been so successful that many AI-generated ads have progressed from demos to being broadcast on air for millions of listeners.

PRISA

Ana Ormaechea

Chief Product Officer