Case Study: Peermusic Creates Broadcast-Quality Instrumentals for Sync Licensing with AudioShake

Publisher opens up deep catalog

peermusic, the world's largest independent music publisher, needed to quickly source instrumentals from its deep catalog to secure fast-paced sync licensing deals. Their challenge was that for older songs, the original multi-track files or instrumentals were often missing, making it impossible to pitch the music without a time-consuming and costly re-recording process. To address this, they turned to AudioShake's on-demand stem separation platform.

By using AudioShake, peermusic could quickly and affordably create high-quality, broadcast-ready instrumentals from existing stereo tracks. This solution directly led to landing a sync deal for Gaby Moreno's song "Fronteras" in a TV commercial. AudioShake's service provided a low-cost way to pitch with MP3s, only requiring an investment in high-resolution files after a deal was secured, resulting in a significant win for the publisher, label, and artist.

Peermusic

Craig Currier

VP, Director of Advertising Markets