Case Study: Downtown Music reaches global fans with multilingual lyric videos using AudioShake

Localized lyric videos for Lala Sadii

The customer, Downtown, a global independent music rights and services company, wanted to enhance its artist services by providing lyric content for digital service providers and expanding its artists' global reach. To achieve this, Downtown's Artist & Label Services division needed an effective tool to quickly transcribe and create multilingual lyric videos for its artists' international fan bases.

AudioShake's lyric transcription and time-stamping service was integrated into Downtown's track upload process. This AudioShake solution automatically isolated vocals and generated accurate lyric transcripts and videos in multiple languages almost instantly. For artist Lala Sadii, AudioShake created ten lyric videos in different languages, which were used for marketing and promotion to her 20 million followers. This dramatically increased her connection with a global audience and generated immediate positive fan demand for more content.

Downtown

Channing Mitzell

Project Manager