Case Study: ESPN unlocks rights-cleared sports content with AudioShake

ESPN unlocks 46 years of sports content with AudioShake

ESPN, a leading sports media company, faced challenges with its vast content library due to complex audio rights constraints. Archived footage, highlights, and live content often contained copyrighted music or entangled audio, making editing and rights-compliant distribution time-consuming and costly. To address this, ESPN partnered with vendor AudioShake to use its AI-powered audio separation technology.

AudioShake’s solution enabled ESPN to detect and remove copyrighted music, isolate commentary, and improve audio clarity without needing original stems. This allowed ESPN to unlock previously restricted archival content, accelerate the distribution of rights-cleared highlights across digital and social platforms, and reduce legal risk. The collaboration with AudioShake resulted in an expanded, compliant content library and more efficient, modernized media workflows.

ESPN