Case Study: Crush Music localizes Sia’s "Gimme Love" lyrics for global fans with AudioShake

Crush Music - Customer Case Study

AudioShake worked with Crush Music, the management company for artist Sia, to address the challenge of deepening the artist's connection with her vast international fanbase. Following the release of the single "Gimme Love," Crush Music needed a way to efficiently create localized lyric videos for non-English speaking audiences as part of their marketing strategy.

Using AudioShake's lyric transcription and word-by-word time stamping service, Crush Music was able to quickly generate translated lyric videos in languages like French and Spanish. The solution from AudioShake enabled the creation of unique, targeted content that resonated strongly with fans. The results were highly positive, with the videos quickly gaining thousands of views and comments from excited international viewers who appreciated seeing the new release in their native language.

Crush Music

Charlie Adelman

Marketing & Artist Manager