Case Study: Warner Music achieves 1000%+ CTR increase with AudioMob audio banner ads

Warner Music - Customer Case Study

Warner Music partnered with AudioMob to promote Joel Corry’s single “Head & Heart” to a highly specific audience. The challenge was to reach targeted listeners by age and location in a way that could drive engagement beyond traditional music promotion.

Using AudioMob’s audio banner ads in mobile games, Warner Music targeted users in New York, Los Angeles, Chicago, and Miami across selected age groups, with a clickable visual element leading to a streaming landing page. AudioMob delivered a 3.16% click-through rate, a 0.3% bounce rate, and a 1063.33% lift in clicks versus traditional visual banner ads, while also revealing that games like Wordscapes performed especially well.

Warner Music