Case Study: UWE Bristol reaches students more effectively with AudioMob

UWE Bristol boosts listen-through rate to 73% with AudioMob

UWE Bristol, a university, faced the challenge of effectively reaching and engaging younger audiences of students and potential undergraduates. To address this, they partnered with vendor AudioMob to utilize its in-game audio advertising solution.

AudioMob implemented a campaign using both rewarded and standard audio ad formats. This solution successfully cut through the noise to engage the target audience, achieving a 73% listen-through rate and a 2.69% click-through rate.

UWE Bristol