Case Study: TapNation boosts ARPDAU by 5% with Audiomob in-game audio ads

TapNation boosts ARPDAU by 5% with AudioMob

The customer, TapNation, sought a new monetization method for their hyper-casual mobile game Ice Cream Inc. that would increase revenue without disrupting the player experience. They partnered with the vendor, AudioMob, to integrate its Standard in-game audio ad format as a potential solution.

AudioMob implemented its skippable audio ad technology, which was integrated in just six hours. This solution successfully boosted TapNation's average revenue per daily active user by 5% while maintaining player retention, providing a significant revenue uplift with a non-intrusive user experience.

TapNation