AudioMob
6 Case Studies
Case Study: Nas Mass Appeal boosts album awareness and CTR with AudioMob in-game audio ads
A AudioMob Case Study
Nas Mass Appeal - Customer Case Study
Nas Mass Appeal, the record label co-founded by Nas, wanted to reach new fans and expand awareness for his album *King’s Disease II* beyond traditional music channels. They turned to AudioMob and its non-interrupting in-game audio ad format to connect with the large mobile gaming audience.
AudioMob ran a campaign combining direct-to-player audio ads featuring Nas with an Audio-Enhanced Banner that linked users to the full album. The campaign delivered a 1.74% average CTR, a 1275% uplift versus traditional non-audio banners, and 198.28% overdelivery on impressions booked. The album also reached No. 1 on Billboard’s Top R&B/Hip-Hop Albums chart as the campaign closed.
Open case study document...