Case Study: GlycanAge achieves a 1312.5% CTR increase with AudioMob Audio Enhanced Banners

GlycanAge - Customer Case Study

GlycanAge, a BioTech company that provides biological age and wellness testing, wanted to expand its reach and better engage health-conscious consumers and health clinic professionals in the United States. The company turned to AudioMob and its in-game advertising offering after finding video ads too expensive and traditional banner ads too limited in impact.

AudioMob implemented Audio Enhanced Banners to deliver a spoken message directly to gamers without interrupting play, helping GlycanAge reach a targeted audience and support its B2B strategy. The campaign drove a 1.05% click-through rate, a 1312.5% relative increase versus the average CTR of a traditional non-audio banner, and achieved a $0.21 cost-per-click.

GlycanAge