Case Study: Coinfloor achieves 2037%+ CTR lift with AudioMob audio ads

Coinfloor - Customer Case Study

Coinfloor wanted to reach financially minded consumers in the UK, especially older investors who might be interested in cryptocurrency but could find it complex or risky. To help address this challenge, Coinfloor turned to AudioMob and its in-game audio advertising solution.

AudioMob implemented Audio Enhanced Banners, combining audio ads with a small visual banner to engage users without interrupting gameplay. The campaign delivered strong results, including a 1.63% average click-through rate, a 2037.5% lift versus traditional banner ads, a best-performing inventory CTR increase of 8400%, and a post-optimisation CTR of 6.72%, with CPC at $0.14.

Coinfloor