Case Study: Swarovski boosts CTR performance with Audigent SmartPMPs

Swarovski boosts CTR to 0.35% with Audigent SmartPMPs

The luxury brand Swarovski, working with its agency Havas, faced a challenge in reaching its hyper-specific target audiences through standard programmatic private marketplace (PMP) deals and keyword targeting. To address this, they partnered with the data platform Audigent for a more effective solution.

Audigent implemented its SmartPMPs, which utilized exclusive first-party data to target Swarovski’s desired customer personas around their core passions. This approach of marrying custom audiences with premium curated inventory significantly exceeded campaign benchmarks. The solution from Audigent achieved a click-through rate (CTR) of 0.35%, vastly outperforming the goal benchmark of 0.09%.

Swarovski