Case Study: Swarovski achieves higher CTR and efficient hyper-specific audience reach with Audigent SmartPMPs

SmartPMPs Drive Performance & Efficiency for Havas & Swarovsk

Swarovski worked with Audigent to overcome the challenge of reaching highly specific audience segments. Standard PMPs and keyword search targeting were not successfully delivering the hyper-specific personas Swarovski needed for its campaigns.

Audigent used SmartPMPs built with exclusive first-party data and premium curated inventory to target Swarovski’s core passions and audience groups. The campaign beat the 0.09% CTR benchmark with a 0.35% CTR, and Audigent’s SmartPMPs also outperformed all other partners on the plan while reaching the intended audiences efficiently.

Swarovski