Case Study: MyCode boosts total revenue by 372% with Audigent's DMP

MyCode boosts total revenue 372% with Audigent

MyCode, a leading multicultural media agency, faced challenges in monetizing its first-party data due to walled gardens, evolving regulations, and traditional algorithms that blocked its content. To overcome this, they partnered with Audigent and its Data Management Platform (DMP) services.

Audigent's solution more than doubled MyCode’s audience segmentation, transforming its data into a major revenue stream. This strategy resulted in a 247% increase in average monthly data revenue through 2023 and boosted MyCode's total revenue by 372% over the year. Audigent also helped future-proof the agency for a cookieless future.

MyCode