Case Study: Mindshare achieves immediate CTV performance gains with Audigent

Mindshare drives 128% more search revenue with Audigent

The customer, Mindshare, faced the challenge of reaching highly targeted, underserved audiences for their technology client during a period of uncertainty when brands were pulling budgets from linear television. They partnered with the vendor, Audigent, to address this.

Audigent implemented a solution using their SmartPMP™ approach, leveraging exclusive first-party audiences across curated connected TV (CTV) inventory in an addressable and cookieless fashion. This strategy drove immediate performance for the client, resulting in a 128% increase in search revenue and an 84% increase in search sessions.

Mindshare