Case Study: Leading Cannabis Brand drives awareness and site visits with Audigent

Leading Cannabis Brand - Customer Case Study

Audigent worked with a leading cannabis brand that needed help navigating the complex and highly regulated world of digital cannabis advertising. The brand faced publisher restrictions, strict state-by-state legal review, difficulty finding the right 21+ audience, and limited inventory for serving ads, so it needed a partner with expertise in audience targeting and programmatic media.

Audigent used its audience management platform and data agency capabilities to build a tailored audience strategy, apply advanced geotargeting around dispensary locations, and help get creative approved across preferred exchange partners. The campaign created an owned audience asset of more than 1.3 million device IDs and delivered 6,901,761 impressions, 4,680 clicks, a 0.07% CTR, and 3,731 site visits, while surpassing KPI benchmarks and generating useful consumer insights.