Case Study: LAGOS achieves 14.7x ROAS with Audigent

LAGOS drives 14.7x ROAS and 1,280 conversions with Audigent

LAGOS, a luxury direct-to-consumer jewelry brand, sought to drive conversions for its Smart Caviar fine jewelry collection. They partnered with the data platform Audigent to utilize its SmartPMP product, which leverages first-party audience data, for their campaign.

Audigent implemented an audience-first strategy using its SmartPMP to target relevant consumers. This solution successfully drove over 1,280 conversions for the LAGOS campaign. The effort resulted in an incredible return on ad spend, achieving a 14.7x ROAS for the brand.

LAGOS