Case Study: Leading Wine Company boosts ticket sales and ROAS with Audigent

Increasing Ticket Sales for Wine-Based Event

Audigent worked with Leading Wine Company to help drive consideration and ticket sales for an NYC-based branded adult beverage experience that was initially relying almost entirely on social platforms. As rising platform costs and audience silos on channels like Facebook and Instagram limited further growth, the company needed a way to reach its core audience more efficiently and build a reusable audience asset.

Audigent used its next-gen DMP and data agency capabilities to create audience-first campaigns powered by custom geo- and content-based segments, plus owned first-party audience data collected through short-linking, code on owned web properties, and YouTube audience integration. The approach banked more than 234,000 first-party device IDs and improved efficiency, delivering a $9.23 CPA and 11.41x ROAS for the owned audience versus a $11.35 CPA and 8.42x ROAS for prospecting, while also generating 1,388 conversions and $146,138 in revenue from the owned audience segment.