Case Study: International Retail Brand drives $2.9M in revenue with Audigent

Driving D2C E-Comm Sales for an International Retail Brand

Audigent worked with an international retail brand launching a high-end product line for fans of a well-known movie and television series. The brand needed help reaching highly specific audiences, driving direct e-commerce sales, and building an owned audience asset for future marketing, all while creating a full funnel from awareness to purchase.

Audigent used an audience-first programmatic strategy built from psychographic profiles, content affinities, in-market data, and exclusive first-party data, reaching segments like collectors, technophiles and gamers, parents, and gift givers across social, display, YouTube, OTT/CTV, and video. The campaign drove $2.9 million in revenue, 50,746 conversions, a 5.39x ROAS, and grew the brand’s owned audience by 1.74 million at a cost per audience of $0.31, while also improving page views, product views, add-to-carts, purchases, and daily revenue.