Case Study: Leading International Fashion Brand Boosts Awareness with Audigent

Driving Awareness for an International Fashion Brand

Audigent worked with a leading international fashion brand that was going through a global launch and rebrand and wanted to reconnect with the audience that helped build its iconic status. The brand needed to drive awareness and consideration among culture creators who live active, fashionable lifestyles and engage with streetwear and pop-culture content across preferred platforms and devices.

Audigent built a four-pronged audience strategy using its data platform and verified first-party data, including activating the brand’s YouTube subscribers across the open web, plus custom segments around pop culture and fashion content consumers, fashion influencer audiences, and fit-and-fashionable users. The campaign ran across YouTube TrueView, programmatic video, display, and native, delivering a 97% completion rate on a 60-second YouTube video, 86% completion on programmatic video, up to 81% viewability, and CTR performance up to 8.1x industry average, with programmatic display viewability up 20% over industry benchmarks.