Case Study: MediaMath achieves higher campaign performance and publisher yield with Audigent

Buy & Sell-Side Optimization Alignment Drives Superior Results

MediaMath worked with Audigent to improve programmatic performance and create a more efficient supply chain that could deliver more value from every impression. The challenge was to better align buy-side and supply-side optimization so advertisers, agencies, publishers, and SSPs could all benefit from stronger performance, higher efficiency, and better inventory quality.

Audigent used MediaMath’s Brain Sync data to enhance its SmartPMPs with real-time performance intelligence and supply-side optimization. The result was a 25% reduction in CPA, a 70% increase in conversion rate, a 274% increase in click volume, a 30% increase in overall CPM, and a 309% net budget increase; for specific clients, Audigent and MediaMath also saw a 226% increase in ROI, a 263% increase in ad spend, and a 40% reduction in CPA for a major electronics retailer, plus a 16% increase in conversion rate and a 402% increase in ad spend for a top 3 insurance company.

MediaMath