Case Study: Butler/Till achieves stronger OTT efficiency and audience quality with Audigent curated PMPs

Butler/Till boosts OTT Audience Quality with Audigent PMP curation

The customer, Butler/Till, faced the challenge of proving the advantages of activating curated programmatic deals in the OTT marketplace, with goals of achieving efficient CPMs and high Audience Quality scores. The vendor, Audigent, worked with them using its curated PMP products as part of an OTT Marketplace solution.

Audigent's solution involved developing high-quality, OTT-focused PMPs. This included tapping into multiple SSPs to drive efficiency and optimizing the supply side to remove low-performing inventory. The results showed that Audigent's OTT PMPs saw an increase in Audience Quality, platform KPIs, and cost-benefit compared to other partners running on the open exchange, proving that curated inventory yields stronger performance.

Butler/Till