Case Study: Boiron increases reach and lowers CPA with Audigent curation

Boiron increases reach and cuts data costs by 30% with Audigent

Boiron, a world leader in homeopathic products for over 40 years, faced a growing and crowded market. To defend their marketplace position, they partnered with vendor Audigent, utilizing their SmartPMP and CognitivePMP services to reach new customers and complement their in-house strategy.

The solution implemented by Audigent dramatically exceeded expectations. Boiron introduced efficiency into their media buy and reduced their data costs by 30%. This allowed them to reinvest the savings to significantly increase their brand awareness goals.

Boiron