Case Study: LAGOS achieves 14.7x ROAS with Audigent

Audigent Drives Incredible Returns for LAGOS DTC Campaign

LAGOS partnered with Audigent and Modco Media to support a direct-to-consumer campaign aimed at driving sales on LAGOS.com. The brand wanted to promote products from its designer collections, including Smart Caviar, while reaching the right customers with highly targeted media and audience strategy.

Audigent used its 1st party opt-in audience data, custom audience segments, and proprietary site-tagging code to build a “banked audience” and continuously optimize performance across social and the open exchange. The campaign delivered a 14.7x ROAS, 1,284 conversions, 14,208,532 impressions, and 27,555 clicks over 78 days, with the In-Market for Fine Jewelry segment generating particularly strong display results and driving 99% of programmatic display revenue.

LAGOS

Amanda Willinger

VP Digital & eCommerce