Case Study: Alcon achieves 27% more sign-ups with Audigent curated PMPs

Alcon improves sign-ups by 27% with Audigent

Alcon, a global leader in eyecare, faced challenges with direct-to-consumer capabilities and brand recall in the highly competitive contact lens market. They struggled to convert qualified consumers into buyers at the point of sale with authorized retailers. Alcon partnered with Audigent to find an innovative way to efficiently target qualified customers and ensure their brand was recommended over others.

Audigent utilized its curated private marketplaces (PMPs) to target specific audience segments matching Alcon's key personas. Using real-time campaign data from its data-management platform (DMP), Audigent made on-the-fly optimizations. This solution exceeded Alcon’s target KPI by 27%, reducing the cost per online eye exam by 87%. The campaign also drove a significant share gain and a 32% revenue increase in one segment, leading Alcon to shift budget from another partner to Audigent.

Alcon