Case Study: Mindshare boosts search revenue and sessions with Audigent's deterministic CTV audience targeting

1st Party Audience-Focused CTV Partnership Drives Immediate Returns For Mindshare's Technology Client

Mindshare’s client needed an efficient upper-funnel strategy after pulling back spend from traditional TV in mid-2020, especially for Black Friday/Cyber Monday. Working with Audigent and its direct integration with SpotX, Mindshare set out to reach high-value audiences in a cookieless connected TV environment using 1st-party audience targeting.

Audigent helped Mindshare activate a data-driven CTV campaign focused on luxury gift givers across premium, curated inventory, creating a feedback loop between data and supply. The campaign delivered measurable results, including a 128% increase in search revenue and an 84% increase in search sessions, while also helping the client surpass sales goals and sell through inventory; Audigent also opened the door for future cookieless retargeting through companion Display SmartPMPs.

Mindshare

Shannon Roth

Managing Director, Client Leadership