Case Study: Xbox achieves a 20% lift in sales with AUDIENCEX

Xbox boosts sales 20% with AUDIENCEX

Xbox partnered with AUDIENCEX to develop a strategic advertising campaign for the launch of a new game. Their challenge was to generate awareness, drive engagement, and ultimately boost sales for this new release targeted at soccer enthusiasts and avid gamers.

AUDIENCEX employed a data-driven strategy using programmatic display and mobile ads. Their solution included precision targeting of soccer fans, creating lookalike audiences to expand reach, and optimizing placements in real-time. The campaign achieved a CTR 100% over its goal and delivered a 20% lift in sales following the product launch, leading to an ongoing partnership with AUDIENCEX for future launches.

Xbox