Case Study: US Army achieves 200K video completions with AUDIENCEX

US Army drives 200K video completions in 3 months with AUDIENCEX

The US Army partnered with AUDIENCEX to boost awareness for its key enlistment initiatives. Their challenge was to effectively reach and engage a target audience of young adults aged 17-24 to highlight benefits like STEM career opportunities and scholarship programs.

AUDIENCEX developed a high-impact connected TV (CTV) campaign, utilizing sophisticated third-party data for precision targeting and geo-targeting. The strategy delivered non-skippable video ads, resulting in 200,000 video completions in three months with a 98% completion rate. The campaign also came in 3% under budget for its cost per completed view. Through this solution, AUDIENCEX helped the US Army successfully drive meaningful awareness for its enlistment opportunities.

US Army