Case Study: UFC boosts fight awareness and viewership with AUDIENCEX

UFC boosts CTR 200% with AUDIENCEX

UFC partnered with AUDIENCEX to increase awareness and grow viewership for its fights in the key Texas and California markets. The challenge was to reach new audiences in these competitive regions to drive engagement and build a larger fan base.

AUDIENCEX implemented a targeted programmatic display and mobile campaign using localized creative and behavioral targeting. The strategy successfully achieved a 200% increase in click-through rate and maintained an efficient cost-per-click of $0.34, successfully attracting new potential customers and expanding UFC's audience base.

UFC