Case Study: UCSD achieves higher engagement and 76 new students with AUDIENCEX

UCSD drives 4MM impressions and 76 new students with AUDIENCEX

The University of California, San Diego (UCSD) partnered with AUDIENCEX to revitalize the brand for its School of Global Policy and Strategy (GPS). The challenge was to enhance the school's appeal and increase the total number of applications from prospective students globally.

AUDIENCEX executed a comprehensive brand audit and launched an omnichannel marketing campaign that included programmatic display, search, social media, and print advertising. The results were significant, generating 4 million ad impressions, a click-through rate 1.4 times higher than the benchmark, and 76 new students attributed directly to the campaign, successfully elevating the school's global profile.

UCSD