Case Study: UCLA Anderson School of Management achieves a 132% increase in new applicants with AUDIENCEX programmatic display

UCLA Anderson boosts new applicants 132% with AUDIENCEX

UCLA Anderson School of Management partnered with AUDIENCEX to develop an awareness campaign for its Executive MBA program. The challenge was to position UCLA as a top choice for professionals on the West Coast and ultimately drive more interest and applications for the program.

AUDIENCEX implemented a programmatic display strategy using advanced data-driven targeting from partners like BlueKai and eXelate to reach an ideal audience. This solution delivered impressive results, including a 132% increase in new applicants and a 204% increase in click-through rate. The success encouraged UCLA to expand its digital strategy with AUDIENCEX for the following academic year.

UCLA Anderson School of Management