Case Study: Ubisoft boosts site traffic and CTR with AUDIENCEX

Ubisoft boosts site traffic 25% with AUDIENCEX

Ubisoft, a global leader in gaming, partnered with vendor AUDIENCEX to launch an awareness campaign for its fitness game, Shape Up. The challenge was to increase engagement with targeted audiences to ultimately drive sales, with success measured by click-through rates and traffic to purchase pages.

AUDIENCEX implemented a multifaceted digital advertising strategy using programmatic display. The solution leveraged data-driven audience segmentation, retargeting, and platform-specific targeting for Xbox owners. The campaign achieved a significant increase in CTR and drove a 25% increase in traffic to purchase pages, directly contributing to increased sales for Shape Up.

Ubisoft