Case Study: T-Mobile boosts paperless statement enrollments with AUDIENCEX

T-Mobile boosts paperless enrollments by 31% with AUDIENCEX

T-Mobile, a leading telecom provider, partnered with AUDIENCEX to address the challenge of encouraging its customers to adopt paperless billing statements. The goal of this initiative was to promote sustainability and reduce the operational costs associated with printing and postage.

AUDIENCEX implemented a data-driven, multi-channel strategy using programmatic display advertising, email campaigns, and mobile inventory. This solution successfully delivered over 10 million ad impressions and drove a 31% increase in paperless statement enrollments, significantly advancing T-Mobile's sustainability goals while delivering a strong return on ad spend.

T-Mobile