Case Study: Sands Resorts achieves 28% lower booking costs with AUDIENCEX

Sands boosts bookings 8x and cuts cost per booking 28% with AUDIENCEX

Sands Resorts, a leading hotel brand, partnered with AUDIENCEX to boost brand awareness and increase bookings for its Las Vegas property during slower months. Their challenge was to attract more travelers to their website and drive efficient bookings in a highly competitive market.

AUDIENCEX implemented a strategy using programmatic display and paid social services. Their solution involved behavioral targeting to reach consumers actively planning travel and omnichannel activation to guide them to the Sands site. This approach delivered a 28% decrease in cost per booking, achieved 8x more bookings than their top competitor, and drove a 100% increase in site activity for Sands Resorts.

Sands