Case Study: MGM Mirage achieves higher room occupancy with AUDIENCEX

MGM Mirage boosts room occupancy 119% with AUDIENCEX

MGM Mirage, a premier hotel brand in Las Vegas, partnered with vendor AUDIENCEX to boost site traffic and increase bookings during their slower fall season. Their challenge was to fill room occupancy while achieving a cost-effective cost per acquisition (CPA) to ensure maximum return on investment.

AUDIENCEX implemented a data-driven programmatic display campaign using retargeting and a proprietary in-market segmentation tool to target high-intent users. The solution drove a 119% increase in room occupancy, surpassed the CPA goal by 24%, and achieved a 4:1 return on ad spend, solidifying a long-term partnership with MGM Mirage.

MGM Mirage