Case Study: Los Angeles Zoo boosts Halloween ticket sales with AUDIENCEX

Los Angeles Zoo drives 5:1 ROAS with AUDIENCEX

The Los Angeles Zoo partnered with AUDIENCEX to boost awareness and drive online ticket sales for its annual Halloween event, with a specific challenge of targeting a new audience segment: the LA nightlife crowd. The Zoo aimed to establish itself as a unique destination for adult evening entertainment.

AUDIENCEX implemented a tailored digital strategy using programmatic display and mobile services, which included whitelist advertising, hyper-local geo-targeting, and dynamic retargeting. This approach resulted in a 5:1 return on ad spend and a 43% reduction in cost per acquisition, driving record-breaking online ticket sales and successfully positioning the zoo for its new evening series.

Los Angeles Zoo