Case Study: Garanimals builds lasting customer engagement with AUDIENCEX

Garanimals builds 1.5 million Facebook followers with AUDIENCEX

Garanimals partnered with AUDIENCEX to shift its social media strategy from focusing on audience growth to creating meaningful customer engagement. The children's apparel brand sought to build a stronger connection with its audience and support its position as a top brand at Walmart.

AUDIENCEX developed a vibrant social strategy with a fun and approachable tone to engage modern parents. This solution, which combined organic and paid social campaigns, fostered a sense of community and encouraged valuable feedback. As a result, Garanimals cultivated over 1.5 million Facebook followers and had more than 150,000 direct conversations with moms, strengthening multi-generational brand loyalty and providing key insights into customer preferences.

Garanimals