Case Study: Discover DeSoto boosts event awareness and CTR with AUDIENCEX

Discover DeSoto boosts CTR 76% with AUDIENCEX

Discover DeSoto, a tourism board in Louisiana, sought to increase awareness and attendance for its Balloons Over DeSoto summer event. To achieve this, they partnered with AUDIENCEX for a digital advertising campaign utilizing programmatic display and social services to maximize exposure in surrounding regions.

AUDIENCEX implemented a multi-layered targeting strategy including lookalike prospecting, retargeting, and behavioral targeting across five key DMAs. This solution drove a 76% growth in click-through rate over the previous flight, achieving a 0.23% overall CTR and a 0.46% CTR on retargeting and third-party efforts, successfully increasing visibility and attendance for the event.

Discover DeSoto