Case Study: Denny’s boosts brand awareness with AUDIENCEX

Denny’s boosts brand awareness by 33% with AUDIENCEX

Denny's partnered with AUDIENCEX to increase brand awareness and drive engagement among a key demographic of males aged 25-54 in a highly competitive restaurant market. The challenge was to establish Denny's as a preferred dining choice by delivering targeted impressions across digital channels and reaching users who had shown interest in Denny's or its competitors.

AUDIENCEX implemented a multi-channel solution using programmatic display, search, and social services. Their strategy involved dynamic display ads, Google search ads, and Facebook advertising to create a cohesive brand presence across multiple touchpoints. The campaign achieved exceptional results, including a 33% lift in brand awareness and a performance that exceeded industry benchmarks by 60%.

Denny’s