Case Study: ASUS launches Transformer Book Chi with AUDIENCEX full-funnel omnichannel campaign

ASUS cuts CPC by 81% with AUDIENCEX

ASUS partnered with AUDIENCEX to launch the Transformer Book Chi in the U.S., with the objective of building excitement and driving conversions among tech enthusiasts and early adopters. The challenge was to effectively reach this specific, high-intent audience and guide them through the purchase journey for the new product.

AUDIENCEX implemented a full-funnel omnichannel strategy using programmatic display, which included precise audience prospecting and sequential messaging. This approach resulted in a 31% increase in site traffic, an 81% decrease in cost-per-click, and a 14% decrease in cost-per-acquisition, successfully driving conversions while optimizing campaign efficiency.

ASUS