Case Study: AARP Achieves Higher Traffic and Conversions with AUDIENCEX

AARP boosts site traffic 34% with AUDIENCEX

AARP partnered with AUDIENCEX through its pro bono relationship with the Ad Council to raise awareness of its Caregiving Program and drive traffic and conversions. Their challenge was to effectively reach individuals over 60 and those interested in caregiving services to promote these vital resources.

AUDIENCEX implemented a data-driven omnichannel strategy using programmatic display, mobile, social, and video advertising. Their solution utilized audience segmentation, contextual targeting, and lookalike prospecting. The campaign delivered a 34% increase in site traffic and a 17% increase in conversions, successfully providing AARP with both immediate results and valuable strategic insights for future initiatives.

AARP